ClearPath

YUNA

YUNA

A new kind of social space built around restoration, connection, and culture.

From the founders of kwia, Berlin’s 4x award-winning cultural venue.

A new kind of social space built around restoration, connection, and culture.

From the founders of kwia, Berlin’s 4x award-winning cultural venue.

It's Time to Feel Human Again.

As burnout rises and life accelerates, this generation is looking for better ways to be social.
The social spaces that exist don’t reflect people’s modern-day needs.
People still want to connect — just not at the cost of feeling good.

0%

0%

of young Europeans are lonely.

of young Europeans are lonely.

(Bertelsmann Stiftung 2024)

0%

0%

of young adults are drinking less.

of young adults are drinking less.

(NCSolutions/Circana 2025)

0%

0%

of young adults skip social events due to burnout.

of young adults skip social events due to burnout.

 (Harmony Healthcare 2025)

There may not be a switch, but there is a space.

Every path is different. These are the ways we help people move forward with confidence.

If only feeling human were as simple as flipping a switch 

Welcome to

Welcome to

YUNA.

YUNA.

YUNA.

What is YUNA

What is YUNA

YUNA is a cultural venue built around recovery.

Built for people who want culture, community, and restoration in one place.

The way people socialize is changing.

The way people socialize is changing.

———

For decades, going out meant one thing: louder, later, more.
That era is fading. The fastest-growing social spaces in the world do the opposite they slow you down.
Listening bars. Social saunas. Tea clubs. Once niche, now the places people line up for .
More value, less compromise a generation that wants one space to meet several needs at once, and make the most of every hour and euro spent.

One format is growing faster than the rest:

One format is growing faster than the rest:

The Social Sauna.

The Social Sauna.

——-

18+ concepts have launched across North America since 2022. UK Social Saunas have tripled in the last two years.

Two have pulled ahead of the pack and they show where this is heading.

Bathhouse
(NYC)

Bathhouse
(NYC)

Founded in 2019. Today, two locations, $35M+ raised stated plan to reach 10 across the US. Proof that investors are betting big on social wellness.
Founded in 2019. Today, two locations, $35M+ raised stated plan to reach 10 across the US. Proof that investors are betting big on social wellness.

Othership
(Toronto/NYC)

Othership
(Toronto/NYC)

Proved it travels: founded in a backyard in 2019, now a $20.6M-funded brand with sold-out sessions across two countries.
Proved it travels: founded in a backyard in 2019, now a $20.6M-funded brand with sold-out sessions across two countries.

WHAT SETS US APART

WHAT SETS US APART

Anyone can build a sauna.

Not everyone can build culture.

YUNA is one ecosystem: listening sessions, ambient and live sets, artist residencies, readings, workshops, communal rituals, interdisciplinary work that doesn't fit anywhere else in the city..

YUNA is a cultural venue at heart.

The sauna and the baths aren't the destination. They're the infrastructure that lets people connect more deeply with art, ideas, music, and each other.
Culture first is what makes YUNA a third place: somewhere you belong, not somewhere you visit.

PROOF OF CONCEPT

PROOF OF CONCEPT

YUNA launches on five  years of evidence and experience, built at kwia, a 4-time award-winning restorative cultural space, by the same founders.

YUNA launches on five  years of evidence and experience, built at kwia, a 4-time award-winning restorative cultural space, by the same founders.

YUNA launches on five  years of evidence and experience, built at kwia, a 4-time award-winning restorative cultural space, by the same founders.

Not a  new business, a proven one evolved.

Five years ago we opened kwia — a calming listening bar in Berlin. A shoes-off space for ambient music, built around a custom sound system and a permanently installed light sculpture.

In a city famous for techno, we asked guests to do something unusual. Take off their shoes. Stop talking. Sit down. And just listen. People thought it would never work.

Five years on, people still line up down the block to get in. And four years running, the Berlin Clubcommission, backed by the State Senate, has recognized kwia for its design, innovation, community impact, and cultural singularity.

The only venue in Berlin to have won the award 4x in a row.

“the antithesis of Berlin clubbing — and that's what brings the electronic scene flocking.”

“the antithesis of Berlin clubbing — and that's what brings the electronic scene flocking.”

— Resident Advisor

— Resident Advisor

Most concepts entering social wellness right now are trying to build cultural credibility from scratch. We spent five years earning it in one of the hardest cities in the world to earn it in.

That observation and that credibility is the foundation YUNA is built on.

“Berlin's beloved living room.”

“Berlin's beloved living room.”

— Mixmag

— Mixmag

How Yuna Works

How Yuna Works

It works like booking a fitness class — except instead of training your body, you restore it. A guided session of sauna, cold plunge, and breathwork, then an immersive experience in our communal lounge.

Book online. €28. Two hours.
It works like booking a fitness class — except instead of training your body, you restore it. A guided session of sauna, cold plunge, and breathwork, then an immersive experience in our communal lounge.

Book online. €28. Two hours.

Arrive

Cedar in the air. Warm light. The city drops away. Everything included — towel, robe, tea. Your facilitator guides you to your group.

Arrive

Cedar in the air. Warm light. The city drops away. Everything included — towel, robe, tea. Your facilitator guides you to your group.

Recover

60 minutes. 80°C sauna. 4°C cold plunge with guided breathwork. One trained facilitator from start to finish.

Recover

60 minutes. 80°C sauna. 4°C cold plunge with guided breathwork. One trained facilitator from start to finish.

Connect

The lounge takes over. Deep seating, bespoke sound, immersive art. Guests stay, engage, connect. Strangers become friends.

Connect

The lounge takes over. Deep seating, bespoke sound, immersive art. Guests stay, engage, connect. Strangers become friends.

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Arrive

Arrive

Arrive

The Thermal Circuit

The Thermal Circuit

The Thermal Circuit

is physical and inward.

 Heat and cold push the body and clear the mind.
 Leaving guests feeling a state of calm, focus, and openness.
is physical and inward.

 Heat and cold push the body and clear the mind.
 Leaving guests feeling a state of calm, focus, and openness.

The Community Lounge

The Community Lounge

The Community Lounge

Catches them there. Bespoke sound. Immersive art.

Cinematic atmosphere. Seating they melt into.
A room full of people in the same state making connection feel effortless.
Catches them there. Bespoke sound. Immersive art.

Cinematic atmosphere. Seating they melt into.
A room full of people in the same state making connection feel effortless.

how it works

how it works

The Model

The Model

The Circuit is why people come. The Lounge is why they stay.

Two spaces, one €28 ticket — designed lean on purpose.

The Circuit is why people come. The Lounge is why they stay.

Two spaces, one €28 ticket — designed lean on purpose.

€0

€0

ENTRY — 2 HOURS

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COST PER GUESTS

fully covered

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€0

MARGIN PER GUEST

 (Harmony Healthcare 2025)

WHERE EVERY €28 TICKET GOES

WHERE EVERY €28 TICKET GOES

€6

€22 margin

WHAT THE €28 TICKET INCLUDES

WHAT THE €28 TICKET INCLUDES

Hour 1

Recovery -- THE CIRCUIT

A guided sauna and cold-plunge session.

Led start to finish

Included in €28

Hour 2

LOUNGE

Wind down in the lounge. Tea, conversation, stillness.

Included in €28

Hour 3+

EXTEND

Stay longer in the lounge. Every extra hour is optional..

+€10 per hour

Saunas and wet areas are the expensive part — costly to build, costly to run, hard to repeat. So we keep them small. The lounge is cheap and simple to build, so we make it big. That's what makes YUNA scalable and easy to repeat, city after city.

The session is guided and time-boxed — one pass through the Circuit, then the Lounge. No re-entry. That single rule is what keeps the wet area small and predictable.

The session is guided and time-boxed — one pass through the Circuit, then the Lounge. No re-entry. That single rule is what keeps the wet area small and predictable.

CIRCUIT - THE FIRST HOUR

Why people come

A guided sauna and cold-plunge ritual, led start to finish.

The kind of deep reset you can't get at home - and the reason people book.

LOUNGE - THE SECOND HOUR & BEYOND

Why people stay

A calm, social space to linger - tea, conversation, stillness. So good that guests choose to stay longer, at €10 an hour.

Separating them is what makes the model efficient, the expensive part stays lean, the profitable part expands.

Market validation

Berlin doesn't lack demand — it lacks a modern format. People will switch the moment a real alternative exists.
The city has the highest concentration of freelancers and creative professionals in Germany — people with flexible schedules, disposable income, and a lifestyle built around quality of life. YUNA's core audience is already here.

The demand is already here.

Vabali

$0M

$0M

$0M

$0M

annual revenue

annual revenue

annual revenue

0cities

0cities

0cities

0cities

Berlin, Düsseldorf, Hamburg + Munich planned

Berlin, Düsseldorf, Hamburg + Munich planned

Berlin, Düsseldorf, Hamburg + Munich planned

weekends fully booked, reservation required

Liquidrom

Since 2007
nearly two decades of proven Berlin demand

~0

~0

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guest capacity

guest capacity

~€0

~€0

~€0

~€0

real 2-hour cost, all-in

real 2-hour cost, all-in

The gap is Europe.
Berlin has the audience.

North America has the blueprint.
YUNA closes the gap a two-hour, all-inclusive session at €28, in a format built to repeat city after city.

our team

our team

The team behind YUNA

The team behind YUNA

Arnold van Opstal

Arnold van Opstal

This is Article Headline

Founder & CEO

Former professional athlete turned entrepreneur, Arnold is the founder of kwia, Berlin’s award winning listening bar, recognized four times by the Berlin Club Commission as one of the city’s most innovative cultural spaces.

His work focuses on creating highly designed, community driven environments that strengthen human connection through intentional experiences. With expertise spanning concept development, brand building, operations, hospitality, and experience design, Arnold now leads YUNA with the vision of redefining social wellness through a new generation of cultural bathing spaces.

Former professional athlete turned entrepreneur, Arnold is the founder of kwia, Berlin’s award winning listening bar, recognized four times by the Berlin Club Commission as one of the city’s most innovative cultural spaces.

His work focuses on creating highly designed, community driven environments that strengthen human connection through intentional experiences. With expertise spanning concept development, brand building, operations, hospitality, and experience design, Arnold now leads YUNA with the vision of redefining social wellness through a new generation of cultural bathing spaces.

Former professional athlete turned entrepreneur, Arnold is the founder of kwia, Berlin’s award winning listening bar, recognized four times by the Berlin Club Commission as one of the city’s most innovative cultural spaces.His work focuses on creating highly designed, community driven environments that strengthen human connection through intentional experiences. With expertise spanning concept development, brand building, operations, hospitality, and experience design, Arnold now leads YUNA with the vision of redefining social wellness through a new generation of cultural bathing spaces.

Barbara Rühling

Barbara Rühling

Co Founder & COO

Barbara is a cultural anthropologist and entrepreneur with extensive experience in organizational design, operations, and scaling mission driven companies. As CEO of Book Sprints, she has led international teams and delivered complex projects for organizations across academia, government, and the private sector. At YUNA, Barbara oversees operations, organizational strategy, and the systems that translate ambitious ideas into sustainable businesses.

Barbara is a cultural anthropologist and entrepreneur with extensive experience in organizational design, operations, and scaling mission driven companies. As CEO of Book Sprints, she has led international teams and delivered complex projects for organizations across academia, government, and the private sector. At YUNA, Barbara oversees operations, organizational strategy, and the systems that translate ambitious ideas into sustainable businesses.

Christoph van Opstal

Christoph van Opstal

Lead Investor & Strategic Advisor

Christoph is a Partner at Fangda Partners in Hong Kong, one of Asia’s leading corporate law firms, where he advises multinational corporations and private equity firms on multi billion dollar mergers, acquisitions, and cross border transactions. His experience spans some of the world’s largest corporate deals, bringing deep expertise in corporate strategy, capital markets, and international expansion. As one of YUNA’s principal investors, Christoph provides both strategic guidance and long term financial backing to support the company’s growth and execution.

Christoph is a Partner at Fangda Partners in Hong Kong, one of Asia’s leading corporate law firms, where he advises multinational corporations and private equity firms on multi billion dollar mergers, acquisitions, and cross border transactions. His experience spans some of the world’s largest corporate deals, bringing deep expertise in corporate strategy, capital markets, and international expansion. As one of YUNA’s principal investors, Christoph provides both strategic guidance and long term financial backing to support the company’s growth and execution.

Demi Bezuidenhout

Demi Bezuidenhout

Head of Spa Development

Demi leads YUNA’s spa development, overseeing the design, planning, and delivery of the wellness experience from concept through execution. She previously played a key role in the development and build out of Bathhouse, contributing to one of the industry’s most recognized modern wellness brands. With expertise spanning spa operations, guest experience, technical planning, and construction coordination, Demi ensures every aspect of YUNA’s facilities is designed to meet the highest standards of functionality, quality, and hospitality.

Demi leads YUNA’s spa development, overseeing the design, planning, and delivery of the wellness experience from concept through execution. She previously played a key role in the development and build out of Bathhouse, contributing to one of the industry’s most recognized modern wellness brands. With expertise spanning spa operations, guest experience, technical planning, and construction coordination, Demi ensures every aspect of YUNA’s facilities is designed to meet the highest standards of functionality, quality, and hospitality.

Jack Goddu

Jack Goddu

Head of Experience & Project Delivery

Jack is a service designer and experiential strategist with a background in leading complex design and build projects for globally recognized organizations. A Parsons School of Design graduate, his experience spans WeWork, ESI Design, and award winning public installations, where he has led creative strategy, project management, and experiential design for large scale environments. At YUNA, Jack oversees the delivery of the guest experience, ensuring every touchpoint, from architecture and circulation to programming and service, is executed as one cohesive vision.

Jack is a service designer and experiential strategist with a background in leading complex design and build projects for globally recognized organizations. A Parsons School of Design graduate, his experience spans WeWork, ESI Design, and award winning public installations, where he has led creative strategy, project management, and experiential design for large scale environments. At YUNA, Jack oversees the delivery of the guest experience, ensuring every touchpoint, from architecture and circulation to programming and service, is executed as one cohesive vision.

Roadmap

Roadmap

Autumn 2026
Lease Signed
400 sqm secured. Site pre-zoned for wet-area use.
Winter 2026
Permits & Design
Bauantrag filed. Fit-out design and spa engineering finalized.
Spring 2027
Build
Wet area, lounge, and back-of-house fit-out.
Early Summer 2027
Team & Test
Five hires onboarded. Circuit rehearsed. Soft opening with kwia community.
Summer 2027
Opening
Doors open. Break-even at 90 guests a day.

Berlin is ready. We are too.

Thanks for reading and we look forward to hearing from you.

Get in touch
Get in touch